Post by andrewintx on Mar 16, 2018 12:43:29 GMT
Artificial Intelligence has proven to be a lousy way to match ads with content. YouTube should allow independent brokers (human or AI) to compete for ad matches. If one screws up and makes an advertiser unhappy... blame the broker for a bad match instead of blaming the content creator or the YouTube platform.
Competition happens when you allow content creators to choose which brokers they want to use, and the different ones can have different fees and different rules. This would create the transparency that is lacking now, and if a broker unreasonably cuts ads off from a channel, the creator can seek out other ad brokers but stay on the YouTube platform.
Competition happens when you allow content creators to choose which brokers they want to use, and the different ones can have different fees and different rules. This would create the transparency that is lacking now, and if a broker unreasonably cuts ads off from a channel, the creator can seek out other ad brokers but stay on the YouTube platform.
