Just trying to think of ways in which the union can take collective action in ways that are actually coercive to youtube. I had the thought of using ad blocker extensions, combined with filter lists, to selectively block or allow ads on certain channels.
For example, imagine you block all ads on youtube, but you allow channels from a centralized whitelist. This whitelist would be maintained online and would contain all union member channels.
That way all member channels show ads as normal, and all other channels are blocked.
Pros: *If enough members join it would create a large bloc of users who watch or do not watch ads en masse based on the union's wishes. *It allows centralized control of strike actions, ie the list maintainer can initiate an ad boycott by simply disabling the whitelist temporarily until some demand is met. *Provides incentive for youtubers to join the union. Getting added to the list means more of your ads get seen by other members.
Cons: *Many creators are morally opposed to ad blocking in general. *It requires union members to install such an extension. *It requires someone maintain a list of union channels online, such as on github or another place. *It requires a critical mass of union membership (like all collective action). *This may not be technically feasible at all, since I am just spitballing.
Youtube itself benefits from ads, so perhaps just organising a mass adblock campaign until they agree would work better in general. That and I'm not sure if it's possible to allow just certain channels to display ads.
Workers of the world unite, for you have nothing to lose but your chains and a world to gain!
Sure, if an adblocker was made that targeted ads that were triggered to appear at a specific time in a video, it might work. But i use a couple adblockers on firefox and i still get those ad ribbons on the bottom of a video