It was less than a month ago that I wrote about a trend that should be very worrying for Facebook. Namely, that users were spending less time on the platform. According to Nielsen numbers through November of last year, interpreted by Pivotal, the social network lost about 4% in aggregated time spent.
Now new numbers have been released that go through December, and the problem only seems to be getting worse. The updated data shows that Facebook’s core platform lost 18% in time spent, which is a huge change from the month before. This, says Pivotal, reflects a 24% decline in time spent per person.” Instagram, too, saw some poor engagement numbers. Though aggregated consumption went up, the user base went up at a higher clip, meaning that time per person went down 9%.
Overall, this shows a mounting problem for Facebook: People are just engaging less with it. Algorithm changes may have something to do with it, and Zuckerberg even told shareholders to expect such a change. But these numbers could also indicate that people are becoming more fatigued by the platform.
If this trend continues, we may be seeing a shift in the Facebook-Google duopoly. The question is: Who will take Facebook’s place?CGW
Facebook users have been frustrated by the service for a very long time.
However it is pushing hard to expand itself as a video platform. Recently a major Dota 2 tournament organiser signed a deal to stream exclusively on Facebook rather than twitch or YouTube.
Until recently Facebook was limited to 720p for livestreams. Initially it struggled with the huge numbers of users. It improved a lot though. There have also been a lot of tools added for managing video uploads. It is still far from my favoured platform but it is moving quickly toward being a competitor to YouTube and realistically I find the majority of traffic for my own videos, YouTube generates me hardly any views. Facebook is also one of the few companies who has the funding to compete with YouTube and the infrastructure to rapidly add capacity of usage spikes or grows faster than expected.
Mountains can be moved. You just have to move the first stone, soon someone else who wants the mountian moved will join you. Eventually everyone sees the benefit of moving the mountian and many hands make light work. Do not be afraid to move the first stone. Any task is only impossible if no one moves the first stone. www.YouTube.com/user/bigmonmulgrew