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Post by monikamaier on Mar 3, 2018 16:01:42 GMT
Just a quick remark about strategy: Jörg, in your vid you stated you dont wanna leave YouTube for a variety of reasons. Totally understandable and well argued. BUT: From a strategic point of view, I wouldnt publicly dismiss that option for the YouTube Union a priori. Why? Think about this situation as if it was a war (in fact, it is) against a superior enemy (it still is): Your one and only chance to win is to make the agressor believe that you will never surrender and are willing to do anything - no matter the costs, even if it means your own annihilation - to prevail. That's essentially the core concept of psychological warfare. That's why North Korea didnt get invaded, unlike other countries. So, as soon as this movement has enough supporters that YouTube is ready to negotiate, make it absolutely clear that the content creators in YouTube Union are absolutely going to join forces with YT's biggest competitors if YT is not willing to give in - even if that means that they'll lose even more revenue. And that this change of platforms will get global attention, especially since it will be accompanied by a smear campaign against YT and Google never seen in history. After all, it's you, the content creators, who talk to the fans. TL;DR: Show 'em you got nukes! (You don't have to use them...) Just to clarify - I dont really propose switching platforms. It's about not dismissing options that could be used to exert pressure on YT. Like if you're in an abusive relationship (if you dont like the war analogy) it's a bad idea to tell your partner:"However you abuse me, I'm not gonna leave you, since I got no other options".
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solarseraph
Junior Member
A house divided against itself cannot stand
Posts: 51
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Post by solarseraph on Mar 3, 2018 16:15:43 GMT
I agree. Don't take away viable options that, though we may not ultimately want to pursue, provide negotiating power. A great suggestion by Jörg himself in a group poll was to post small teaser videos on YouTube that link to competitor platforms. That allows creators to maintain their current following, but redirects traffic away from YouTube as a warning.
To the more general point, clear strategy is key to success. We can't just throw a few thousand people into a group or forum and expect a multi-billion dollar corporation to blink. It needs to be well-planned and well-organized, with a specific message and universally agreed-upon demands. The forums need to be well-moderated. Community leaders need to be elected for when it comes time to have conversation with YouTube personnel. You can't beat order with chaos.
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Post by ryanbreheny on Mar 3, 2018 16:18:00 GMT
make bitchute grow - this will set a fire under the arses of youtube execs and they'd have to change their strategy in order to maintain dominance
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Post by monikamaier on Mar 3, 2018 16:23:39 GMT
solarseraph, I see you get my point. In politics, business and war, never underestimate psychology. Google seems to be a nightmare of an opponent. But, after all, they are subject to the laws of the market like any other company. It just needs rumors that a part of their content creators might join forces with their competitors to have some negative effect on their stock prices - especially if those rumors are blown up in social media. Then their shareholders might get a little nervous and demand a change in policy...
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Post by monikamaier on Mar 3, 2018 16:30:10 GMT
Ryan, I totally agree that YT has become a monopoly and thus become much too powerful and can therefore exert an unfair amount of pressure on content creators. But, otoh, I think it will be a great pita to convince a substantial amount of cc to move over to bitchute, since there they will be sure to have almost no ad revenue. We should keep that option, but probably first try to make YT surrender...
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solarseraph
Junior Member
A house divided against itself cannot stand
Posts: 51
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Post by solarseraph on Mar 3, 2018 16:33:04 GMT
Monikamaimer, I like the way you think. I would argue that psychology, marketing, and persuasion are easily the most important factors to success. More than number of members or the amount of funds at our disposal. Even if the impact to revenue for YT is almost negligible, if enough shareholders blink, action will be taken
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Post by Joerg Sprave on Mar 3, 2018 16:37:33 GMT
I am not saying I won't ever leave. I am saying I won't give up without a fight. Which is exactly what I am determined to do!
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Post by monikamaier on Mar 3, 2018 16:42:25 GMT
Solarseraph, thank you;) That's exactly my point. Now let's go to the comment sections of our favorite YT channels and ask them to join the union.
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Post by monikamaier on Mar 3, 2018 16:51:24 GMT
Hey Jörg, thank you for replying;) My point is not about _really_ leaving (or staying on) YT. It's about exerting pressure through psychological warfare. It's about making YT think "Oh god, a vast amount of our content creators are willing to negotiate with our competitors about changing platforms - our shareholders will foam - we must do anything to hold them back!!11". Greetings from Bavaria:)
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Post by monikamaier on Mar 3, 2018 17:18:01 GMT
We should make YT and Google be scared of a huge financial and PR backlash. Why not - as soon as this union is big enough - start negotiating with their competitors? Here's the plan: (1) Tell e.g. Amazon, Twitch, Reddit, Facebook or any others of the big players: "Hey, we reach millions of consumers with our content. Are you ready to take some market share from Google? If so, make us a generous offer." (2) Leak that info to the business-oriented media outlets. Blow it up on social media. (3) See google shares plummet. (3) No matter if you're really willing to switch platforms or not - see YT begging on their knees for you to stay.
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Post by olorin on Mar 3, 2018 17:27:11 GMT
monikamaier so you want a psychologial warfare?
Well, let me show you the small failure that you have.
Even if we would reach around 1 million in this group and we all would switch to a diffrent platform. It wouldnt change anything. It wouldnt make the condition better on youtube or put pressure on YT.
The pure YT consumer will still be on YT and create their money. Or let me show it in Numbers.
For example Joerg his channel with 1.934.194 Subscribers.
Let me say all of the subscriber would now only watch his videos on a diffrent site. Good YT would lost a couple of clicks that generate money.
BUT, those 1.934.194 Subscribes would still come back to youtube to watch all the others Creators.
So with this in our mind, how exactly did YT did lost something? How exactly did we put pressure on YT with that?!
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Post by monikamaier on Mar 3, 2018 17:45:29 GMT
Olorin, thanks for asking. It's really not about switching plattforms as this would have almost no effect - I agree. It's really just about psychology. Let's say some hundred or thousand channels would be rumored to be considering switching plattforms and team up with a YT competitor. Because of unethical behavior of YT. That might not make a huge difference for them directly - but will be devastating news for their market value. Just like a rumor of the bad shape of a company might ruin it, even if it is healthy. YT and Google will try to avoid that. Market Psychology;)
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Post by olorin on Mar 3, 2018 17:57:09 GMT
monikamaier really? Come on. Even if Thousand of Channels would do it. Then it would needed to be the Top 100 Channels to make some Damage. But this will never happen also the users are still there to create traffic that creates the value.
The users need to go not the Channels to creat massiv damage if you really want to go that way. Youtube has around , if im correct, 1 billion views daily. That means by numbers to make massiv damage to YT around 50 Million Users should leave, if everyone just created 3-5 views daily.
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Post by bigmonmulgrew on Mar 3, 2018 18:00:28 GMT
As he said in his video. This is just a start because we need to start somewhere.
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Post by olorin on Mar 3, 2018 18:06:35 GMT
Of course we have to start somewhere,bigmonmulgrew. But chasing an illusion, doesn't bring us further. Let's be honest, we only have 6K people at FB and only 12 Person here (since yet) and even less person that brings in some ideas. How in da world we can fight the YT system that way? We need some people to do it.
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