Post by gwenn on Apr 19, 2018 20:01:02 GMT
My second post today... I'm on a roll!
Our growth has already been fairly successful, 15 thousand already! However, as I explained in my previous post, not all of these members are equal. The most valuable members are the ones who provide the most views to the Union. These are undoubtedly content creators. Hence, we need to do our best to target these. There has already been an effort towards this goal, but it has proved rather fruitless.
Based on my previous post, I believe that the Union is doomed to fail without the content creators actively promoting it. This is because they produce the vast majority of views... we can't hope to dent the daily view counts without them. Hence, we need to change tactics. The way of doing this is to make membership as easy, professional and beneficial to content creators.
I believe large channels have refused support for two reasons. Firstly, attempts to recruit them seem largely unprofessional. Secondly, joining the union may be seen as risky, or at least not beneficial.
To make the union easier to join for these large channels, we need to streamline the process, making it as easy and risk-free as possible.
The first step will be the method of contact. Initially, it is best that either Jorg or someone officially acting on Jorg's behalf be the ones to formally contact the channel. This makes the Union appear more serious with the backing of a major YouTuber. If they decline to join, we need to request a reason. It is also important to not harass the creator for a response.
Secondly, we should focus on smaller channels first. A major YouTube might be reluctant to join the Union if few have already joined. By this, I mean we should start by targeting channels with 1000-100,000 subscribers. For these, there is less risk of joining. It is also possible we can offer them greater exposure within the Union. This does not mean asking members to watch their videos, but rather informing members of the channel, increasing awareness.
Thirdly, target as many different 'communities' on YouTube as possible. We've started with a major foothold in the crafting and weapon community, now we should branch out. Cooking, language, music, history, knitting, travel... The list goes on. Many smaller communities that often get ignored. Gaining support from at least one member within each community would boost growth.
Lastly, we should make it easy and efficient for a user to join. For a content creator, we should create a short 5 second video to put on their videos, and a link to join in the description. We should not force them to partake in boycotts and strikes, but encourage it. We should also create union communities on multiple different websites. I myself had to create a Facebook account to use it, this may deter some users from joining. Communication with the union should also be streamlined. This should be combined with getting the opinions of different YouTuber content creators. If they have issues with our work, we should try to make the necessary changes. It is necessary to set the example and be transparent.
Members of the union need to make it clear what problems YouTubers face. Ask YouTubers, even those which aren't members, how the YouTube policies have affected them. By demonstrating the harm that has affected the community, more may be encouraged to join.
Our growth has already been fairly successful, 15 thousand already! However, as I explained in my previous post, not all of these members are equal. The most valuable members are the ones who provide the most views to the Union. These are undoubtedly content creators. Hence, we need to do our best to target these. There has already been an effort towards this goal, but it has proved rather fruitless.
Based on my previous post, I believe that the Union is doomed to fail without the content creators actively promoting it. This is because they produce the vast majority of views... we can't hope to dent the daily view counts without them. Hence, we need to change tactics. The way of doing this is to make membership as easy, professional and beneficial to content creators.
I believe large channels have refused support for two reasons. Firstly, attempts to recruit them seem largely unprofessional. Secondly, joining the union may be seen as risky, or at least not beneficial.
To make the union easier to join for these large channels, we need to streamline the process, making it as easy and risk-free as possible.
The first step will be the method of contact. Initially, it is best that either Jorg or someone officially acting on Jorg's behalf be the ones to formally contact the channel. This makes the Union appear more serious with the backing of a major YouTuber. If they decline to join, we need to request a reason. It is also important to not harass the creator for a response.
Secondly, we should focus on smaller channels first. A major YouTube might be reluctant to join the Union if few have already joined. By this, I mean we should start by targeting channels with 1000-100,000 subscribers. For these, there is less risk of joining. It is also possible we can offer them greater exposure within the Union. This does not mean asking members to watch their videos, but rather informing members of the channel, increasing awareness.
Thirdly, target as many different 'communities' on YouTube as possible. We've started with a major foothold in the crafting and weapon community, now we should branch out. Cooking, language, music, history, knitting, travel... The list goes on. Many smaller communities that often get ignored. Gaining support from at least one member within each community would boost growth.
Lastly, we should make it easy and efficient for a user to join. For a content creator, we should create a short 5 second video to put on their videos, and a link to join in the description. We should not force them to partake in boycotts and strikes, but encourage it. We should also create union communities on multiple different websites. I myself had to create a Facebook account to use it, this may deter some users from joining. Communication with the union should also be streamlined. This should be combined with getting the opinions of different YouTuber content creators. If they have issues with our work, we should try to make the necessary changes. It is necessary to set the example and be transparent.
Members of the union need to make it clear what problems YouTubers face. Ask YouTubers, even those which aren't members, how the YouTube policies have affected them. By demonstrating the harm that has affected the community, more may be encouraged to join.