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Post by omarventuri on Feb 17, 2020 20:50:40 GMT
Hello everyone, this is my first post. Hope everything will be fine. I would need help to better understand the following official data, about statistics usage of the platform. Based on data in [1] " every day people watch over a billion hours of video" and " More than 70% of YouTube watchtime comes from mobile devices." So, more or less, from mobile devices should come 700 million hours of video, right? Based on data in [2] " connected TVs represent our fastest growing screen, where watch time now tops 250 million hours per day" So, more or less, connected TVs (smart TVs, Roku/Apple TV, and game consoles) generate 25% of YouTube watchtime. In Short: - every day 1+ billion hours of video
- 70% of watch time comes from mobile device
- 25% of watch time should come from connected TV
- remain a 5% of watch time
Should I conclude that desktop produces only 5% of the daily watch time? Am I getting wrong? It seems to me a really strange that connected TV generates five time the watch time of desktop. I'd just like to talk to some expert about it Any comment could be helpful Thanks Omar Venturi [1] www.youtube.com/about/press/[2] youtube.googleblog.com/2019/05/2019-brandcast-stage-highlights.html
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Post by Mike Smithski on Feb 18, 2020 0:11:31 GMT
Numbers make sense. There are far more mobile devices than PC's and it's easier to listen to Youtube on the move. There has been a huge shift from cable TV onto streaming so yeah it seems plausible.
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Post by omarventuri on Feb 18, 2020 10:25:39 GMT
Wow, actually I didn't thought that connected TV could be able (right now) to generate a watch time so big (compared to desktop). Where are you come from? Here in Italy smart TV/console are quite present in houses, but actually here - as far as I can directly see - is still really rare that someone uses Youtube through smart TV.
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